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Employee Loyalty - A Quality Product

By Ron Rael, CPA

An article in the Wall Street Journal summarized a comprehensive survey of American workers. The survey found, “American workers are less loyal to employers than in the past.” Downsizing, weeding of management layers and fear of being fired are reasons cited for declining loyalty.

Another news article highlighted an AT&T phone repair center that saved employees’ jobs by getting employees involved. The managers reduced the cost of refurbishing telephones by asking their employees to find practical solutions. This center now repairs phones for less time and money than a sister center located in Mexico. Productivity increased as a direct result of the employees’ ideas.

Defining Continuous Improvements

Continuous improvements in quality require employees’ involvement in creating new and real solutions. How can an executive expect an employee, who fears losing their job, to stay emotionally involved? To ensure loyalty, we must do everything we can to reduce the “fear factor.” We must get every employee excited about their job, about their company and about their products and services. Three guaranteed ways to accomplish this are:

  1. Ask for, acknowledge and implement employee suggestions and ideas;

  2. Train employees to apply effective problem solving techniques; and

  3. Do not assume your employees know what is expected of them.

Employees who believe their employer cares about them and want them to succeed will care about their company.

Ron Rael, CPA. All Rights Reserved. Ron Rael, CPA is an authority on workplace culture. He works with Fast Forward business leaders, coaching them on ways to recognize, reenergize and revitalize their unique work cultures. He welcomes your thoughts and comments and can be reached by telephone at 425/898-8072 425/898-8072 or by e-mail at

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